For quite a number of reasons, exhibitions are a great place to showcase your products and services, if you are prepared to do so. To start with, you can both advertise and sell your wares at an exhibition, which gives you the ability to kill two birds with one stone. Another great thing about exhibitions is that the people who attend them are generally prepared to examine what ever it is that you are offering, by virtue of the fact that they are there to see the custom exhibition stand.
The shows provide a way to see first hand what works with your customers and equally as important what is working for your competitors.
Your exhibition stand must stand out from the crowd to have the desired effect and cutting corners on design may only damage your businesses reputation. This is why it usually better to hire a exhibition stand contractor, they are professionals after all and know what they are doing.
Many times you will have but a split second to get through to a curious exhibition attendant and for this reason only a professionally designed and researched display will do. After consulting with your provider, they can then make a determination based on their own previous experience what will fulfill your needs best and they have a large repertoire to select from including modular display systems, display banners, pop-ups and even large scale design systems.
With regards to the exhibition itself, you will want to do some research as to what it will actually provide for you. The promoters will always give you a projected attendance figure and many times these are inaccurate, in that less or even more people can actually end up attending. If the exhibition was held the year before then you may think of checking the attendance numbers from that previous year.
You should do a complete break-down and be realistic with yourself regarding the actual expenses. If you have never before travelled to and attended a business exhibition then you may give some consideration to consulting someone that already as, because there may be some expenses involved that you may not realize. If you are going to require lodging then you will want to check the prices during your planning stage as hotel and hotel rooms may be in short supply during the weekend of the event.
One way to save money is to share a room with someone who is also attending the event and many times the organizers will have a bulletin board just for this purpose. If you are going to be having employees working for you then you should discuss with them before hand the arrangements you have made or are making regarding lodging.
In the end, it is a cumulation of a number of factors that are going to go into you having an effective exhibition stand, that will produce actual results at your exhibition and it is no one thing that is going to a decisive factor. Formulating an effective strategy is of the utmost importance and sharing your strategy plans with your exhibition stand designer will allow him or her to bring more tools to the table for you to use in your final presentation.
Casting too wide a net can sometimes be a mistake and many times it is best if you narrow your focus when makingbusiness decisions and it is important that you let your stand designer share some of the experience that they have gathered over the years with you, as much of what they know can only be learned through experience.
Be prepared to put in a lot of hours during the duration of the show and study the planning schedule so that everything happens on time and you don’t have to rush anything.
If you have the chance to suggest a site for your stand then get as far away from your competitors and as close to a complimentary stand as possible. failing that try to get next to a stand that you know will be very busy, maybe you can benefit from their foot traffic.